'American Idol' Viewers Desert Ship of State

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By Lisa de Moraes
Thursday, February 2, 2006

With the aid of a belly dancer, a self-spanker, a faux Rastafarian, a pet hoarder, an adorable set of twins, and a mess of delusional people in Las Vegas, President Bush was able to snare an audience of about 42 million people for his State of the Union address Tuesday night.

Because, yes, the president snagged his biggest SOTU crowd on the Fox broadcast network, compliments of an "American Idol" lead-in.

Bush's address clocked about 8.2 million viewers on Fox, according to Nielsen stats.

That beats NBC's 8 million, ABC's and CBS's 7.7 million each, Fox News Channel's 6.5 million, CNN's 2.2 million and MSNBC's 707,000 viewers, according to the stats.

Officially, Nielsen doesn't put out ratings for individual broadcast networks on the State of the Union address. That's because it runs on those networks without advertising and, like that whole Tree in the Forest Thing (you know, no one around to hear it fall, did it make a noise? that you discussed at great length in some middle-school class the day you had a substitute teacher looking to keep you quiet for an hour with as little effort as possible), Nielsen maintains that a program run without advertising on an ad-supported network did not actually happen, or something like that.

Nielsen, however, did note late yesterday that the speech accumulated that audience of 41.699 million viewers across ABC, CBS, Fox, NBC, CNN, FNC, MSNBC and Telemundo.

That's about 3 million more than last year, when Bush suffered the embarrassment of scoring SOTU's second-smallest audience in the past 12 years or more, not far ahead of President Bill Clinton's post-impeachment audience of 32 million.

Though Bush clocked his biggest numbers on the Fox broadcast network, that's not to say he did such a hot job retaining the "Idol" audience. In its final half-hour, Tuesday's episode -- set in Las Vegas and featuring auditions of the above-mentioned Idol wannabes -- the singing competition logged 33 million viewers.

In his first half-hour of speechifying, Bush averaged about 9.5 million viewers on Fox. That's a lousy 29 percent retention rate, which would get him canceled faster than he could say "Emily's Reasons Why Not" if he were a TV series.

But, thankfully, he's not. And, by 9:30 p.m., which is how long it took another 3 million Fox viewers to realize the president wasn't just another bad audition for "American Idol," that network's contribution to the SOTU audience had plunged to 6.9 million viewers.

And, hey, speaking of UPN: In the past, UPN and WB networks have had great luck on SOTU night, counterprogramming the speech with entertainment fare for the millions of disenfranchised who don't care to listen to our commander in chief string sound bites together for an hour.

This year, some UPN stations owned by News Corp. and now overseen by FNC chief Roger Ailes went with the speech.


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