In 2010, Vancouver Will Be ... Vancouver

The 2006 Winter Olympics are underway in Italy. Where in Italy? Well, as NBC Sports impresario Dick Ebersol likes to croon:

"You say tomato, I say tomahto, You say Turin, I say Torino"

Yes, you are watching the Torino Games, which immediately calls to mind the car that Starsky and Hutch used to drive.

Why Torino? That's what the town is called in Italian. Of course, NBC is broadcast mostly in English to America, where the dominant language -- with the possible exception of the White House -- remains English. And, in English, Torino is Turin.

But as Ebersol explained to reporters: "Torino just rolls off your mouth. . . . It has a romanticism to it. And I just thought that that was a wonderful way to name these Games."

Heck, if Ebersol had thought of it in time, the 2004 Summer Olympics would've been in Athinai.

So, in the name of ratings, Ebersol -- a longtime holdout to keeping the score of games on-screen all the time because he did not want, as he put it, "to provide a road map" to viewers to switch channels if the contest was one-sided -- has simply decided he can call a place anything he damn well pleases.

Thus, on all of NBC's Olympic telecasts -- on NBC, CNBC, MSNBC and USA -- Turin is Torino for the next two weeks. It's even possible Torino will show up subsequently on "ER," "Las Vegas" and "Fear Factor."

(By the way, I took in the Winter Games' Opening Ceremonies on NBC last week. I quickly found out that tiny Andorra has more mechanical ski lifts per inhabitant than any other nation, and, well, it was pretty much downhill after that. Within an hour or so, I switched to Animal Planet's "Best Dog-Friendly Destinations" special.)

Anyway, in Ebersol's defense, Torino does have a lovelier lilt to it than Turin. And, indeed, Italian is a much more beautiful language than English; doesn't the name Luciano Pavarotti just sound more melodious than, say, Diddy? Frankly, Ebersol could've gone further -- compare, for example, how much better NBC Sports commentators might sound if they said everything the Torino way instead of our way:

Bob Costas, prime-time host: Grazie per unirli qui a Torino, una brezza fredda introducenti il terzo giorno della ventesima Olympiade invernale, e siamo indietro a destra dopo questa rottura commerciale."

(Translation: "Thanks for joining us here in Turin, a stiff wind ushering in the third day of the 20th Winter Olympics, and we'll be back right after this commercial break.")