The Turin Olympics are not quite half over but are on course to being one of the lowest-rated Winter Games ever, with nightly prime-time numbers that pale in comparison to those recorded during the Salt Lake City Olympics four years ago. NBC's goal of winning every hour of prime time over the course... -
Ratings Aren't Winning NBC Any Medals
The Turin Olympics are not quite half over but are on course to being one of the lowest-rated Winter Games ever, with nightly prime-time numbers that pale in comparison to those recorded during the Salt Lake City Olympics four years ago. NBC's goal of winning every hour of prime time over the course...-
By Thomas Heath and John Maynard