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Who Wants to Be A Morning Host: Meredith Vieira

Not that this was a departure: Vieira has talked about how she hates to wear underpants and how her husband uses computer lingo when they have sex.

Vieira said in the interview that she would "have to tone it down" on "Today" because "you can't go quite as crazy, although you have a lot of room in injecting your own personality. The folks here are encouraging that. They may regret that."


Vieira will jump to NBC's
Vieira will jump to NBC's "Today" but keep her "Millionaire" gig. (By Andrew Eccles -- Abc Via Associated Press)

Deborah Norville, whose 1990 debut on "Today" proved disastrous amid reports that Jane Pauley had been forced out, said yesterday that she was unable to defend herself because of a "gag order" imposed by NBC, but that Vieira would face a smoother transition.

Still, it is not easy "replacing a legend," Norville said, and the question for Vieira is: "Will viewers embrace her personality? Will they like something different? People in the morning are creatures of habit. They are used to seeing Katie ribbing Matt."

Jane Clayson, who co-hosted CBS's "Early Show" with Bryant Gumbel -- Couric's former partner on "Today" -- in a pairing that lasted 2 1/2 years, said Vieira's hard-news roots will serve her well.

"She's serious, she can be silly, and that's what morning people need," Clayson said. "Meredith already has a connection with the audience. People remember her from her days in news; they like her from her days of frivolity on 'The View' and her days of fun on 'Millionaire.' She is going into a well-oiled machine at the 'Today' show."

A smooth transition is critical for "Today," which has been the morning news leader for 10 years but faces a stiff challenge from Diane Sawyer and Charlie Gibson at ABC's "Good Morning America." Couric issued a statement praising Vieira's "broad range of experiences in inheriting one of the greatest jobs in television."

Jim Murphy, former executive producer of the "CBS Evening News," called Vieira "a brilliant choice. People underestimate her ability and skills as a live broadcaster and newswoman. She is really, really respected and liked by people who have worked with her. She's about the closest thing to Katie Couric that exists in this country."

Jon Friedman, media columnist for Marketwatch.com, also noted the parallels: "You can see that Meredith Vieira can be marketed as a Katie clone: a veteran journalist who can interview Condi or Angelina with equal aplomb, acceptably pretty for the breakfast hour, wholesome but not prudish, a devoted mother -- and, crucially, a wife who has cared for a sick husband."

Vieira has drawn criticism from the conservative Media Research Center, which called her "a megaphone for the liberal cause" and noted that she had marched in a 2004 demonstration against the Iraq war and has said: "Everything's been built on lies. Everything! I mean the entire pretext for war."

Vieira said in yesterday's interview: "I have a lot of questions about the war that other people have. I'm as comfortable asking Democrats about them as Republicans. It's not my job to say, 'Hey, I marched in a demonstration, so I think you're a jerk.' You put that on a shelf when you're a journalist."

A Providence native whose first television job was at a Rhode Island station, Vieira worked for New York's WCBS-TV before moving up to the network, where in 1985 she joined the prime-time magazine show "West 57th." Vieira also frequently co-hosted the "CBS Morning News."

While winning a slew of Emmys for her reporting, Vieira also caused a stir in 1988 when she posed for Esquire with a pink taffeta skirt hiked up.

Vieira, who joined ABC in 1993, has some showbiz experience as well. She has appeared on "General Hospital" and "All My Children" and in the Broadway musical "Thoroughly Modern Millie," as well as in a TV commercial for Bayer aspirin.

Vieira said it would be difficult to juggle both "Today" and "Millionaire" but said she was prepared to fulfill the last two years of her game show contract. Michael Davies, the show's executive producer, said after discussions with Vieira and her agent that "it would be a total shock to me" if she tried to bail out. Davies said her hiring by NBC "thoroughly disproved the idea that you can't host a game show and go back" to news.

But Vieira's agent, Michael Glantz, said last night: "Whether or not this makes sense for either or both sides remains to be seen. After we have an official discussion, we should know more."

Zucker said he had no problem with Vieira continuing to give away money, noting that onetime "Today" host Hugh Downs also hosted the game show "Concentration."

Morning show chemistry, of course, is crucial. At yesterday's news conference, Lauer was describing how he had picked up Vieira at CBS when she interrupted to say it was ABC.

"Can I just tell the story?" Lauer asked with mock annoyance. "Is this gonna happen?" Then, in an allusion to the woman Vieira is replacing, Lauer grumbled: "I've gone through 10 years of this."


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