One Singular Confection

Thursday, May 4, 2006

Okay, so it's not a key to peace in our time, but the very modesty of its mission has a certain charm: a way to transport individual cupcakes. The Container Store is actually selling a plastic case big enough to fit just one cupcake without smearing the frosting. The organizational emporium jumped at the chance to sell shelter for the trendiest of baked goods -- now the subject of blogs, cookbooks and even national days of honor -- according to a company spokeswoman. No word yet whether anyone is buying.

The Cup-A-Cake holder is available in stores now and soon at http://www.thecontainerstore.com/ in teal, pink and royal blue for $2.99 each. Also available at http://www.cupacake.com/ .


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