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The Fox News Effect

There was one twist: Some participants saw a story attributed to Fox, whereas others saw the same story attributed to CNN, NPR or the BBC. Comparing the percentage of Democrats who chose to see a story about race if it was on Fox vs. CNN offered clues about whether partisanship mattered.

The results found strong evidence that people apply a political litmus test to the news, avoiding sources they view as unfriendly while seeking out compatible sources, a finding confirmed by researchers at Polimetrix in a national study with a representative sample of adults done in cooperation with the Stanford lab.


Today's Editorials
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The Republicans even preferred to get news about sports and travel from Fox while Democrats didn't have as strong a preference on non-political stories, Iyengar found.

Read a complete analysis of the results of the latest Post-Stanford experiment.

The Next Experiment


We're beginning a new study today: Experiment Katrina, in which we hope to learn something about the long-term consequences of last August's devastating hurricane. It's our most ambitious experiment so far and was designed in collaboration with our colleagues at Stanford's political communication lab.

Who Would Have Thought?


Alphabetical Discrimination, Stripper Power and Crossing the Street

"What's in a Surname? The Effects of Surname Initials on Academic Success" by Liran Einav and Leeat Yariv, Journal of Economic Perspectives, Vol. 20, No. 1. Economists at Stanford and Caltech find that economists whose last names begin with letters earlier in the alphabet are more likely to receive tenure at top universities, more likely to become fellows of the top economics society and more likely to receive the Nobel Prize and other prestigious awards.

"Strategic Flirting and the Emotional Tab of Exotic Dancing" by Tina Deshotels and Craig Forsyth, Deviant Behavior, Vol. 27. Sociologists at Jacksonville State University and University of Louisiana at Lafayette interview 112 exotic dancers and find that stripping made them feel they had power over men but "impeded their ability to create an authentic self and in particular an authentic sexual self."

"Sensation Seeking and Pedestrian Crossing Compliance" by Tova Rosenbloom, Social Behavior and Personality, Vol. 34, No. 2. An Israeli criminologist finds that people who cross the street when the light is red score higher on a psychological test measuring sensation seeking that those who wait for the light to turn green.


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