In Apple vs. Microsoft, 'Daily Show' Is Winning
First, Microsoft Corp. took the idea for the pull-down menu popularized by Apple Computer Inc. Now, it's taking Apple's idea for the corporate pitchman. How long before Bill Gates shows up in public in a black turtleneck?
This spring, Apple launched a flight of television commercials featuring John Hodgman, a contributor to Comedy Central's "The Daily Show." Yesterday, we learned that Microsoft is kicking off a multimedia, hyper-exposure campaign to promote its upcoming Windows Vista operating system featuring Demetri Martin . . . a contributor to "The Daily Show."
In the Apple ads, Hodgman, dressed as a schlumpy middle manager, portrays a PC. He looks like Gates. The other actor looks like a skinnier, younger version of Apple's Steve Jobs. He patronizes Hodgman's PC, which isn't working so well.
It's hard to imagine that Microsoft's Gates isn't exacting a little public payback on Jobs, who has made a living satirizing, prodding and poking the button-down software giant with Apple's cooler-than-thou aesthetic.
-- Frank Ahrens