No Neutral Ground in This Internet Battle

But the exact impact is near impossible to decipher if you read or watch what the opposing lobbies put out to the public -- a situation that I'm sad to say is part of the not-so-great tradition of telecom lobbying.

Start with the name of a group backed by AT&T and BellSouth Corp., among others, that wants to block net neutrality legislation. It's called Hands Off the Internet. I kid you not.

First, let's be clear: There is very little that is "neutral" or "hands off" about any side of this argument. These are friendly-sounding terms that have no real meaning in the context of this battle.

Second, no one can determine who is supporting Hands Off the Internet by looking at its ads alone. To find out, one must dig into its Web site ( http://www.handsoff.org/ ).

Some of the ads it has on display there are the epitome of doublespeak. In a television ad called "Road," a narrator complains about regulating the Web unnecessarily. Then he says: "The big online companies want the next generation of the Internet to be built, but they don't want to pay for it. They want to stick consumers with the bill, and they call their idea net neutrality."

Where to begin?

First, regulators and/or legislators will have to decide one way or the other on this one. Objections about regulating or deregulating are nothing more than an ideological misdirection. Washington is involved, like it or not, no matter what the outcome.

Second, online firms already pay billions of dollars to network operators. The quandary is, should they be assessed more for additional or premium services, such as video streaming?

And third, consumers will pay the freight any way you look at it. That's Economics 101. They will either pay the telephone and cable companies via higher rates, or they will pay the online firms the same way. Since costs are passed through corporations to actual people in competitive markets like this one, consumers will get "stuck with the bill" either way.

This last deception about consumers is compounded in a print ad also paid for by the Hands-Off folks. It claims, "The so-called 'net neutrality' provisions would [take] control away from consumers and [put] government in the role of predicting the future of the Internet." Seems like a stretch to me, and also beside the point.

The other side of the debate is just as slippery. Take the pro-net-neutrality group called It's Our Net. Its funding is provided (according to its Web site, http://itsournet.org/ ) by such big online firms as Amazon.com Inc., eBay Inc., Microsoft, Google and Yahoo Inc. And its claims are at times just as vague and misleading as its opponents'.

A print ad It's Our Net purchased says, "The big phone and cable companies convinced the FCC to give them control over the Internet" -- an exaggeration at the very least. It also urges readers to "keep the Internet where it belongs -- in the hands of its consumers." That certainly sounds nice. But in the context of the current squabble, it's empty fluff that is obviously designed to incite rather than inform.

Another group that favors net neutrality, SavetheInternet.com, is backed by hundreds of disparate organizations that range from MoveOn.org Civic Action on the political left to the Christian Coalition of America on the right. Earlier this month, MoveOn.org and the Christian Coalition, along with the nonpartisan group Free Press, bought an ad in the New York Times that made a claim as inflammatory as it is hard to verify.

"Imagine an Internet operator which didn't like the views of Moveon.org Civic Action or the Christian Coalition," the ad read. "Without Internet freedom, they could legally slow down our sites or block them altogether." Not many experts agree the legislation would permit operators to go that far.

"We've definitely tried to simplify the issue, and maybe there's a little hyperbole that goes along with that," conceded Craig Aaron, spokesman for SavetheInternet.com. But his side's disinformation, he said, is less egregious than the stuff that comes from the enemies of net neutrality.

A leader of that camp, Mike McCurry, the former White House press secretary who co-chairs Hands Off the Internet, disagreed -- but only about which lobby team is dispensing the worst propaganda. Ads in advocacy have their limits, he acknowledged. "How do you, in a 30-second ad on television, do anything other than say, 'Listen up, folks, this is an important issue?' " he asked. "This is not an issue that lends itself to television advertising; the print ads are a little bit better."

But from the public's perspective, they need to be a lot better to be even close to good enough.

Jeffrey H. Birnbaum writes about the intersection of government and business every other Monday. His e-mail address iskstreetconfidential@washpost.com. He will be online to discuss lobbying, lawmaking and net neutrality at 1 p.m. today athttp://www.washingtonpost.com.