Wall Street Journal to Put Ads on Front Page
Associated Press
Wednesday, July 19, 2006; Page D03
NEW YORK, July 18 -- The Wall Street Journal plans to start printing an ad on its front page starting in September, parent company Dow Jones & Co. announced Tuesday.
The advertisement will appear as either a "jewel box" in the lower right-hand corner or a banner running along the bottom of the page.
Dow Jones did not disclose the size of the ads, which will leave less space for news but not alter the number of stories on the front page, a spokesman said.
Newspapers across the industry are looking for ways to cut costs and boost revenue as they lose readers and ad dollars to the Internet. On Tuesday, The New York Times Co. announced plans to reduce the width of its flagship newspaper, a cost-cutting move that the Journal is also pursuing.
Last September, the Journal began running an ad on the front of its Money & Investing section. A similar ad was subsequently added to the front of the Marketplace section, as well as the front pages of the European and Asian editions of the newspaper.
Two other major newspapers print ads on the front page: USA Today and the Financial Times. It is the first time in at least 65 years that an ad will appear on the front page of the Journal, which began publishing in 1889.
