The GOP Lag Among Latinos

Sen. Mel Martinez of Florida is one frustrated and worried Republican.

For six years, first as secretary of housing and urban development and more recently as a senator, the Cuban refugee has labored to build support for President Bush and other Republicans among his fellow Hispanics.

But now, he said in an interview, "I see us throwing it away" in the fight that has split the GOP on the immigration issue.

I went to see Martinez the morning after NDN -- an affiliate of the Democratic Party -- released a survey of Hispanic voters who predominantly speak Spanish. It showed a sharp decline in their approval of Bush and the GOP. A group that makes up 5 percent of the electorate and that has been the source of striking Republican gains in the past two presidential races is turning away. Bush's favorability rating has sunk from the 60 percent level to 38 percent among these voters, and Democrats as a party lead the GOP by 24 percentage points.

Martinez had read a news story about the poll at breakfast and said that "it is no surprise. I have seen it coming." The day before, he said, he had met with a group of House Republicans, looking for support for a compromise on the immigration bill that he helped shepherd through the Senate.

Martinez said he warned the House members that their opposition to the guest worker provisions in the Senate bill and its opening a path to citizenship for the 11 million to 12 million illegal immigrants estimated to be living in this country was damaging the party.

But he made no headway. "They go to their town meetings and all they hear from the people there is 'close the border,' " Martinez said. "They think that's the way to get reelected this year. They don't think about the long-term cost."

A poll this month for The Post found that immigration was outranked as an issue by the war in Iraq and the economy. But those voters who called immigration their top concern leaned heavily -- 63 percent -- to the GOP. So you can understand why Republicans who are on the ballot this fall are taking a hard-line position.

But the long-term threat to the GOP that Martinez sees is no myth. The percentage of Hispanics in the voting population is going to increase every election cycle for the near future, and the share of those voters who speak Spanish will also rise, thanks to the number of recent immigrants.

Between 2000 and 2004 Bush made his sharpest gains among Spanish speakers, boosted by an extensive outreach and advertising campaign on Spanish-language stations, largely invisible to the English-speaking audience.

The appeal, according to NDN analysts, was not primarily to the conservative religious and social values of this largely Catholic constituency. Rather, it was keyed to their aspirations for the good life, for fulfilling the American dream that brought them here.

Martinez, who fled Cuba by boat as a young boy, embodies that spirit. "The people who come from the Caribbean and Latin America are not looking for welfare," he said. "They want to work, to start businesses. Their dream is to own their own home." And that is why they listened to Bush and the Republicans extol America as a land of opportunity.