Motorola used to be a manufacturer of cellphones. Then it came up with its ultra-slim Razr handset and became a lifestyle company as well. Apple made the same transition years ago: It is not so much a computer maker as a style iCon. At certain select nightclubs, Coca-Cola is selling its black sugar... -
A New Brand of Power
Motorola used to be a manufacturer of cellphones. Then it came up with its ultra-slim Razr handset and became a lifestyle company as well. Apple made the same transition years ago: It is not so much a computer maker as a style iCon. At certain select nightclubs, Coca-Cola is selling its black sugar...-
By Sebastian Mallaby