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According to analysists at Catenate LLC, Bloom stores are planned for prosperous areas with dual-income young families. Bottom Dollars will cater to upwardly mobile young families who have less discretionary income and may rent their homes. Food Lion stores will remain in less populated areas with lower incomes.
Average demographics for a three-mile ring around store location:
| BLOOM | BOTTOM DOLLAR | FOOD LION | |
| Description | Wider aisles and a pale blue color scheme are meant to make shoppers feel calm. The stores carry specialty foods, organic produce and more than 50 types of cheese. | Painted neon orange and green, the brand tries to make frugality fun. Discounted merchandise is in bins, and customers are expected to bag their own groceries. | Aside from an expanded organic section, Food Lions will remain traditional grocery stores. |
| Average household income | $89,377 | $77,195 | $58,273 |
| Average population | 49,540 | 65,606 | 17,173 |
| Homeowner | 73% | 64% | 61% |
| White population | 72% | 66% | 86% |
| Black population | 14% | 19% | 9% |
| Asian population | 9% | 9% | 2% |
| Other race | 5% | 6% | 3% |
| College graduate | 27% | 24% | 14% |
SOURCE: Catenate LLC analysis using data from ESRI and Scan/US Inc. Graphic by Karen Yourish and Tan Ly -- The Washington Post
