Sun CEO Among the Few Chiefs Who Blog

Sun Microsystems CEO and President Jonathan Schwartz poses for a portrait in the company's headquarters in Menlo Park, Calif. on Thursday, Sept. 7, 2006. (AP Photo/Marcio Jose Sanchez, File) (Marcio Jose Sanchez - AP)

CEO bloggers can also take heat when companies stumble.

Sun's annual revenue has declined in four of the past five years, and shares have plummeted to just over $5 from a September 2000 high of about $64.

"As much as I'm impressed by Jonathan's blog, I wonder how he has time to blog when he has a company that desperately needs management steered in the right direction," Taylor said.

Schwartz shrugs off criticism, insisting that blogging makes sense at Sun.

"Mainstream communication is horrible at serving niches," Schwartz said. "This is a good way to take the expertise around Sun, which can be pretty esoteric, and ensure it's available to the marketplace."

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On the Net:

http://blogs.sun.com/jonathan