CINCINNATI, Sept. 25 -- There is no sexier topic in politics these days than "microtargeting." That's the new science (some say dark art) by which candidates use the latest data-mining technology to vacuum every last scrap of information about voters, then churn out custom-tailored messages... -
In Ohio, a Battle of Databases
CINCINNATI, Sept. 25 -- There is no sexier topic in politics these days than "microtargeting." That's the new science (some say dark art) by which candidates use the latest data-mining technology to vacuum every last scrap of information about voters, then churn out custom-tailored messages...-
By Chris Cillizza and Jim VandeHei