New Web Strategies Aim to Keep Shoppers Spending

When clothing retailer Gap Inc. embarked on a plan to create an online shoe store a year ago, it turned to its Web customers for advice.
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Ylan Q. Mui

Related Subjects

Gap, Inc.

Wal-Mart Stores, Inc.

Forrester Research, Inc.

Old Navy, Inc.

Erika Serow

Banana Republic Inc.

Bain & Company Inc.

Rachel Zoe

Alex Clark

Charles David

Catalog and Online Retailers

Retail Trade

Apparel Retailers

Clothing Retailers

Shopping

Business

Computer Technology

Electronic Commerce

Internet

Science and Technology

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