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Richards Apologizes, Hires Crisis Expert

Rubenstein, whose media relations firm specializes in "crisis management" according to the firm's Web site, said he had never met or spoken to Richards before the actor called him.

Clients of Rubenstein's firm include, the New York Yankees, ABC Inc., Walt Disney Co., Time Inc., News Corp., Columbia University, the NAACP Image Awards and Bloomberg L.P., according to the Web site.

"I've been very involved in the African-American community for 25 to 30 years," Rubenstein said. "It would be a tragedy if this exacerbated our race relations. I hope I can help. ... It's always been an effort on my part to improve African-American and Jewish ethnic relations."

As for reports that Richards shouted out anti-Semitic remarks during another standup comedy routine in April, Rubenstein confirmed his client did, but that he was only role-playing.

"He's Jewish. He's not anti-Semitic at all. He was role-playing, he was playing a part. He did use inappropriate language, but he doesn't have any anti-Semitic feelings whatsoever," Rubenstein said.


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