Product From Herndon Firm Simplifies Online Marketing
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Thursday, November 30, 2006
The world of online marketing has changed a lot in the four years since Joseph Rizzo started iNeoMarketing, a Herndon e-marketing software company.
In the early days, marketing campaigns bombarded potential customers with e-mail and sales pitches. The rise of Google and search-engine advertising sent the industry in a new direction. Marketers started to link special Web pages to each ad, requiring company webmasters and information technology departments to coordinate closely with one another when updates were needed.
"Clients were coming to us asking for an easier way to do this," said Rizzo, president of iNeoMarketing. "Marketing falls low on the totem pole, and they were losing out on a significant number of opportunities."
So the seven-person company developed PluraPage, a product that lets marketers create "landing pages," or centralized Web pages to which customers are routed when they click on an advertising link, without depending on their IT departments or graphic designers.
Rizzo said PluraPage has "gained traction" in the past 18 months, partnering with online marketing giant SalesForce.com and attracting 30 clients, including Prudential Financial and Celtic Bank. Clients store their branding information such as logos and slogans on iNeoMarketing's server so they can access the information without using company computers.
Last week, the company received an investment of $100,000 from the Center for Innovative Technology's Growth Acceleration Program fund, as well as $400,000 from TWJ Capital, a Chevy Chase private equity group.
The company's next step, Rizzo said, is to create landing pages for cellphone advertising -- "the next frontier for e-marketing." A preview of the product will be released next month and officially launched in January.
GTSI Faces Filing Deadline
GTSI Corp., a Chantilly-based provider of technology products to the government, last week announced that it had received a letter from the Nasdaq Stock Market warning that the company's common stock was subject to delisting from the global market because the firm had not yet filed its quarterly financial report with the Securities and Exchange Commission.
GTSI is restating its annual reports from 2003, 2004 and 2005 and its financial statement from the first quarter of this year. GTSI asked for an extension until today to file its third-quarter report and all other restatements.
Jim Leto, president and chief executive of GTSI, said independent auditors "have made significant progress toward completing the restatements." He said the company expects to avoid delisting by having filed all required information by today's deadline.
