A Spike in Supply-Chain Muckraking
Sunday, December 10, 2006
INT: Office of big movie studio chief, Hollywood. A director is pitching his new film, while the chief behind the big desk swigs vitamin water and fiddles with his BlackBerry.
FIRST-TIME DIRECTOR: Have I got an idea for you, J.B.! Pure gold. Literally!
BIG STUDIO CHIEF: What's it about, kid?
FTD: Well, it's an actioner, with an international chase scene and ripped from the headlines, set in the glamorous but tawdry world of the global gold market.
BSC: But what's it about?
FTD: (in a thin voice): Umm, the supply chain.
BSC: (yelling): The supply chain?
A beat while the chief slams down the vitamin water bottle and bores into the now-trembling director with a laserlike stare.
BSC: Kid, I like your moxie! You've got $50 million with a back-end deal of 10 percent. Now go out there and bring me back a hit!
* * *
An unlikely star has emerged of late on the Hollywood firmament, one buried for years under a bushel of white papers, think tank policy recommendations, IT memos and unread op-eds. Ladies and gentlemen, for your consideration: the supply chain.