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In the Holiday Gift Forecast? Brain Freeze.

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Her mother was six months pregnant.

She didn't ski even when she wasn't pregnant.

Oddly enough, they fit him much better than her.

They were really nice ski goggles, though, Melcher says.

Davy Lerouge is not surprised. The assistant professor of marketing at Tilburg University in the Netherlands is the co-author of the "So Hard" monograph that comes with 13 charts, a raft of equations and 28 references.

The situation, he says, is basically this:

· Paramours frequently overestimate the similarities between their preferences and those of their partners. (This is especially true in little discussed areas such as sex.)

· An even bigger problem, though, his research shows, is that the more you know about the other person, the less weight you put on fresh information. Why pay attention to hints? Or even flat-out Christmas lists? Don't you know everything there is to know about this person?

Not so much, reports Debbie Linni, a 50-something from Silver Spring.

How about a hockey puck for Christmas? That's what she once got from a boyfriend. She was supposed to be impressed because the puck had been used by the New Haven Nighthawks, the now-defunct farm team. But somehow, that's not why she remembers it.

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