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Ford Designers Redo Focus, Five Hundred
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The new Focus also is among the models to get the optional Ford-Microsoft "Sync" system that integrates cell phones and personal music players into the car's electronics, something Ford hopes will appeal to younger buyers.
"There's a night-and-day difference between today's Focus and the new one. We really improved it," said Greg Burgess, the vehicle development manager.
While the designers were at work, engineers were busy going over all the existing car's parts, refining the two-liter four-cylinder engine, steering and suspension. Although horsepower figures weren't released, Ford said they made the car more powerful while reducing its weight by about 100 pounds. It will be at least as fuel efficient as the current model, which gets 37 miles per gallon on the highway, said Marcio Alfonso, the chief engineer.
The Five Hundred got a less-radical redesign with changes in the front grille and rear lights and fenders to make it look more sporty and more like the Fusion.
The body didn't change much, but the car gets a modernized interior and a new 3.5-liter V6 engine with 60 more horsepower and a six-speed automatic transmission. It should be as fuel efficient and much quieter than the old one even though its zero-to-60 acceleration time is 1.5 seconds faster, Ford said. Market research showed that buyers thought the old versions were underpowered, Ford said.
It also will get optional electronic stability control, something that should get it back on the Insurance Institute for Highway Safety's list of safest cars, said Killol Bhuta, the car's marketing manager.
"It was always good. We just made it better," Bhuta said.
The Five Hundred, built on Volvo architecture, sold moderately well in 2005, its first full year on the market, but sales nose-dived last year from almost 108,000 to about 84,000, something Ford hopes the redesign will reverse. Focus also saw its sales drop last year to just over 177,000, down more than 100,000 from a peak of around 286,000 in 2000.
Ford said it hasn't set prices on either the Five Hundred, which hits showrooms in the summer, or the Focus, which comes in the fall.
Several analysts who have seen the new Fords say the changes are good steps but may not be enough to fend off sharper, newer designs from the competition.
Erich Merkle, director of forecasting for the auto consulting company IRN Inc. in Grand Rapids, said the new Focus, for instance, still doesn't look as modern as Honda's Civic, which he considers to be the gold standard for small cars.
"It's a step forward, but it's not a dramatic leap," he said. "Unfortunately the competition is really moving forward in that segment."





