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The Moo for Love: Welsh Farmers' Message on a Bottle

Gari Evans holds a bottle of milk with his picture on in the Denbigh Moors
Gari Evans holds a bottle of milk with his picture on it, a ploy that he hopes can land him a date. The tack taken by Evans and four other Welsh dairy farmers has drawn a huge response. (Neil Jones -- Press Associationa via Associated Press)
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She said she is surprised so many people are talking about the idea that you could pick up a date along with a pint of milk. She is being stopped on the street by people who exclaim: "You're the girl on the milk bottle!"

She adds, by the way, that Mr. Right would not have to be a farmer.

Morris said she has heard about the campaigns in the United States that put photos of missing children on milk cartons. The farmers' romance campaign uses the same philosophy: Most people drink milk, so the containers are an ideal way to advertise.

"It can be a great life," said Roger Kerr, director of the Calon Wen (which means "pure heart" in Welsh) cooperative, whose milk is used in the "Fancy a Farmer?" campaign. "A lot of people would like to have a nice house in the countryside, with lots of space and fresh air. It has huge advantages. But it's not a particularly sociable job, milking cows.

"A lot of the girls leave, and life can be hard for the guys who are left," Kerr said.

Jones said he dreamed up this dating idea because he doesn't want to leave his rural life but needs a soul mate.

He and his father rise at 5 a.m. each day to milk their almost 100 cows, and then do it again in the early evening -- a task that takes nearly three hours each time, even using a portable milking machine.

"The hours can be long," he said. "But I'd rather be spending those extra hours in the countryside than sitting in a car in the city."


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