In Ex-Aide's Testimony, A Spin Through VP's PR
Friday, January 26, 2007
Memo to Tim Russert: Dick Cheney thinks he controls you.
This delicious morsel about the "Meet the Press" host and the vice president was part of the extensive dish Cathie Martin served up yesterday when the former Cheney communications director took the stand in the perjury trial of former Cheney chief of staff I. Lewis "Scooter" Libby.
Flashed on the courtroom computer screens were her notes from 2004 about how Cheney could respond to allegations that the Bush administration had played fast and loose with evidence of Iraq's nuclear ambitions. Option 1: "MTP-VP," she wrote, then listed the pros and cons of a vice presidential appearance on the Sunday show. Under "pro," she wrote: "control message."
"I suggested we put the vice president on 'Meet the Press,' which was a tactic we often used," Martin testified. "It's our best format."
It is unclear whether the first week of the trial will help or hurt Libby or the administration. But the trial has already pulled back the curtain on the White House's PR techniques and confirmed some of the darkest suspicions of the reporters upon whom they are used. Relatively junior White House aides run roughshod over members of the president's Cabinet. Bush aides charged with speaking to the public and the media are kept out of the loop on some of the most important issues. And bad news is dumped before the weekend for the sole purpose of burying it.
With a candor that is frowned upon at the White House, Martin explained the use of late-Friday statements. "Fewer people pay attention to it late on Friday," she said. "Fewer people pay attention when it's reported on Saturday."
Martin, perhaps unaware of the suspicion such machinations caused in the press corps, lamented that her statements at the time were not regarded as credible. She testified that, as the controversy swelled in 2004, reporters ignored her denials and continued to report that it was Cheney's office that sent former ambassador Joseph Wilson to Niger to investigate allegations of Iraq's nuclear acquisitions. "They're not taking my word for it," Martin recalled telling a colleague.
Martin, who now works on the president's communications staff, said she was frustrated that reporters wouldn't call for comment about the controversy. She said she had to ask the CIA spokesman, Bill Harlow, which reporters were working on the story. "Often, reporters would stop calling us," she testified.
This prompted quiet chuckles among the two dozen reporters sitting in court to cover the trial. Whispered one: "When was the last time you called the vice president's office and got anything other than a 'no comment'?"
At length, Martin explained how she, Libby and deputy national security adviser Steve Hadley worked late into the night writing a statement to be issued by George Tenet in 2004 in which the CIA boss would take blame for the bogus claim in Bush's State of the Union address that Iraq was seeking nuclear material in Africa.
After "delicate" talks, Tenet agreed to say the CIA "approved" the claim and "I am responsible" -- but even that disappointed Martin, who had wanted Tenet to say that "we did not express any doubt about Niger."
During her testimony, Martin, a Harvard Law School graduate married to FCC Chairman Kevin Martin and a close pal of Bush counselor Dan Bartlett, seemed uncomfortable, shifting in her chair, squinting at her interrogators, stealing quick glances at the jury, and repeatedly touching her cheek, ear, nose, lips and scalp.