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McDonald's Selects Trans-Fat-Free Oil
The $22 billion company was especially cautious after reneging within months on a September 2002 pledge to introduce a new oil, citing concerns about changing the taste of its fries.
"It's just taking a little bit of time because as we move forward we don't want to jeopardize the iconic nature of the french fry, which as you know is so very important to our brand," Chief Executive Jim Skinner told an investor conference in New York two months ago.
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The company uses a healthier oil blend in some countries overseas but says regional differences in agricultural production require development of different blends.
McDonald's has not identified the test markets the latest oil was used in. Riker denied that Phoenix was among them, as the Tribune report said.
Shares in the company rose 30 cents to close at $43.23 on the New York Stock Exchange.
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