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Goodbye to Girlhood
Some skeptics of the sexualization notion also argue that kids today are hardier and savvier than critics think. Isaac Larian, whose company makes the large-eyed, pouty-lipped Bratz dolls, says, "Kids are very smart and know right from wrong." What's more, his testing indicates that girls want Bratz "because they are fun, beautiful and inspirational," he wrote in an e-mail. "Not once have we ever heard one of our consumers call Bratz 'sexy.' " Some adults "have a twisted sense of what they see in the product," Larian says.
"It is the parents' responsibility to educate their children," he adds. "If you don't like something, don't buy it."
But Genevieve McGahey, 16, isn't buying marketers' messages. The National Cathedral School junior recalls that her first real focus on appearance began in fourth grade. That's when classmates taught her: To be cool, you needed ribbons. To be cool, you needed lip gloss.
Starting around sixth grade, though, "it took on a more sinister character," she says. "People would start wearing really short skirts and lower tops and putting on more makeup. There's a strong pressure to grow up at this point."
"It's a little scary being a young girl," McGahey says. "The image of sexuality has been a lot more trumpeted in this era. . . . If you're not interested in [sexuality] in middle school, it seems a little intimidating." And unrealistic body ideals pile on extra pressure, McGahey says. At a time when their bodies and their body images are still developing, "girls are not really seeing people [in the media] who are beautiful but aren't stick-thin," she notes. "That really has an effect."
Today, though, McGahey feels good about her body and her style.
For this, she credits her mom, who is "very secure with herself and with being smart and being a woman." She also points to a wellness course at school that made her conscious of how women were depicted. "Seeing a culture of degrading women really influenced me to look at things in a new way and to think how we as high school girls react to that," she says.
"A lot of girls still hold onto that media ideal. I think I've gotten past it. As I've gotten more comfortable with myself and my body, I'm happy not to be trashy," McGahey says. "But most girls are still not completely or even semi-comfortable with themselves physically. You definitely still feel the pressure of those images."
To read the APA report of the Task Force on the Sexualization of Girls, go to http:/
Stacy Weiner writes frequently for Health about families and relationships. Comments:firstname.lastname@example.org.