A graphic with a Feb. 23 article about planned cutbacks at international broadcasters listed the Tibetan services to be reduced as part of Voice of America and Radio Free Europe. They are part of Voice of America and Radio Free Asia.
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VOA Says Goodbye to Uzbek, Other Tongues
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Alan L. Heil Jr., a former deputy director of VOA and author of "Voice of America: A History," said, "We need Voice of America more than ever, and yet here we are silencing ourselves on radio." For Heil, the plan is particularly shortsighted when English is spoken by more than a quarter of the world's population and when Russia, China, Iran and al-Jazeera are expanding their TV and Internet programming in English.
Based on figures from the research group InterMedia Survey Institute, Heil calculated that total audience losses worldwide under the budget plan could run to 18.5 million listeners, with 10.5 million lost for the English broadcasts alone.
But Hart, the broadcast board's spokesman, said the priority is to use the limited funds available to target information-deprived indigenous speakers in their own languages, rather than English-speakers traveling abroad. "People who are information-deprived or who don't have access to satellite TV or who don't have hookups to the BBC or CNN -- they don't speak English, and those are the people we need to reach," he said.
Ungar, who was director of VOA when it started offering 24-hour news on the Internet, does not dispute the value of new technology. "But VOA radio is a great bargain," he said. "It costs so little to do it, and is vastly less expensive than TV."
Advocates say shortwave radio should hardly be dismissed as an anachronism. Battery-operated radios are cheap and easy to procure worldwide. Not so with satellite TVs or even Internet service, both of which can be blocked more easily and efficiently than shortwave frequencies. And unlike FM, which transmits up to 75 miles, shortwave can be broadcast over vast distances.
VOA advocates contend that the broadcast board has opted to bulldoze the agency rather than explore alternatives, including asking for greater appropriations to cover the cost of the doomed services, which come to $22 million, or about 3.5 percent of the budget.
For Imamova, the broadcaster in the Uzbek service, the plan is devastating. "VOA Uzbek is the only source of U.S. and international news in the region. It is a critical service," especially in light of a crackdown on news media in Uzbekistan, she said, adding that her comments reflect her personal views.
The Uzbek government has crippled reception of the multimedia service, which costs VOA $600,000 a year and also reaches Kazakhstan, Tajikistan and parts of China. But researcher InterMedia also notes the likelihood of a significant audience undercount because of respondent wariness in the country.
But virtually all the countries listed for eliminations are critical, Heil said. Russian President Vladimir Putin "could pull the plug on TV any day, the Balkans are something of a tinderbox with the Kosovo crisis coming to a head, and Tibetan services are absolutely critical in a country with no other independent information."
"You have to keep up with new technology, but at the same time you need a measured approach to keep your audience base," Heil added. "The stronger you are as a news gatherer, the closer you come to fulfilling VOA's mission: 'The news may be good. The news may be bad. We shall tell you the truth.' "





