Roberta Baskin Returns to WJLA To Head I-Team

Tuesday, March 13, 2007

Roberta Baskin, a WJLA (Channel 7) reporter in the 1980s who left the station 16 years ago for the networks, is returning to the ABC affiliate to head up its investigative unit.

"I'm excited about coming back," Baskin said in an interview yesterday. "When I reflect back on the stories that made a difference they were almost all in local news.

"The impact was greater because you are part of the community."

Baskin, who starts early next month, left WJLA after winning a slew of trophies while in Washington, including an Edward R. Murrow Award in 1991 for an influential report on illegal procedures in NFL drug testing.

After a brief stint with Geraldo Rivera's syndicated "Now It Can Be Told," Baskin spent seven years at CBS before moving to ABC's "20/20."

She most recently served as executive director of the Center for Public Integrity (CPI). Also joining the Channel 7 I-Team is longtime Chicago reporter Sandy Bergo, who also comes from CPI.

Despite her network visibility, Baskin says people still identify her through her stint at WJLA.

"When I'm recognized it's because of Channel 7," she said. "At the Safeway one of the guys in the meat department yelled out, 'Hey, Channel 7!' "

-- John Maynard

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