Get ready for the juggler. That's the icon that you'll soon see on fruit, vegetables and the healthy products that contain them. It's all part of a $3.5 million national campaign to help Americans boost their intake of these key foods. Called "Fruits & Veggies -- More Matters," the juggler campaign is a partnership between the Produce for Better Health Foundation (PBH) and the federal Centers for Disease Control and Prevention. It is designed to replace the "5-a-Day" program that was launched in 1991 by the National Cancer Institute and then updated with the "Five-to-Nine" program, which urges consumers to eat five to nine servings daily of fruit and vegetables. The CDC took over that program two years ago. ... -
Produce Campaign Aims to Produce Better Health
Get ready for the juggler. That's the icon that you'll soon see on fruit, vegetables and the healthy products that contain them. It's all part of a $3.5 million national campaign to help Americans boost their intake of these key foods. Called "Fruits & Veggies -- More Matters," the juggler campaign is a partnership between the Produce for Better Health Foundation (PBH) and the federal Centers for Disease Control and Prevention. It is designed to replace the "5-a-Day" program that was launched in 1991 by the National Cancer Institute and then updated with the "Five-to-Nine" program, which urges consumers to eat five to nine servings daily of fruit and vegetables. The CDC took over that program two years ago. ...-
By Sally Squires