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Tomorrow's Tycoons
Casey Reichl, an 18-year-old at Marshall High School in Falls Church, got her start baking people food but is hoping to make her fortune baking for dogs.
(Photos By Jahi Chikwendiu -- The Washington Post)
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About the time Aaron, a junior at Montgomery Blair High School in Silver Spring, was preparing to launch his personalized playing-card sales business, You're On Deck, he discovered a problem with the cards he was selling over the Internet: The corners were too sharp. Aaron worried that sharp corners could mean bloody fingers.
The solution was his first major business investment: a corner-cutting machine, purchased with money from his first major investor: Grandma Barbara.
Aaron had researched many possibilities before he settled on the personalized playing-card business. He'd fantasized about opening an arcade or some kind of sports facility, but franchise fees were far beyond a teenager's reach. So he chose an idea closer to home.
He decided to cash in on the poker craze that's swept across the country. Judging from the reception the family received when it distributed souvenir decks of cards at his brother Jacob's Bar Mitzvah, he had a hunch he could succeed with a business selling personalized decks.
Customers send Aaron the photographs or logos they want printed on their cards. He then prints them out on special paper, using the printing shop his parents run out of their Wheaton home.
Aaron has a shy, low-key manner. But get him talking about You're On Deck ( http:/
He says his cards are inexpensive. Most business require a minimum order of maybe 20 decks, but Aaron will sell you as few as five. According to his Web site, the price per deck ranges from $5 for five to $2 for 250.
Although many playing cards come in cardboard boxes, his are in plastic containers, which protect them and make it easier to get to them. They're also classier, he says.
"If you want to convince other people you're the best and to buy from you, you have to believe you're the best," Aaron said.
Aaron suspects his first customer bought cards from him as a favor for his parents.
"They bought 10 decks at first, and I knew they were just being nice," he said. "When they ordered 75 more, I knew they really liked them."
Most people who purchase cards through his Web site don't realize they're dealing with a teenager, at least not until he shows up to personally deliver the decks. His mother or father usually drives him, because he doesn't have a license.
