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Tomorrow's Tycoons
Casey Reichl, an 18-year-old at Marshall High School in Falls Church, got her start baking people food but is hoping to make her fortune baking for dogs.
(Photos By Jahi Chikwendiu -- The Washington Post)
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Youth could be a marketing advantage. Judges at a recent business competition were so wowed by his fledgling business that they hooked him up with his biggest job to date: 1,000 decks featuring a drawing of former D.C. Mayor Anthony A. Williams, which were given to those who attended his roast.
"I was surprised it took off the way it did," said Aaron's father, David. "But he can think well on his feet, which is the key for selling."
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Casey Reichl
Age: 18
Gourmet Dog Treats
Casey Reichl got her start baking people food but is hoping to make her fortune baking for dogs.
The 18-year-old senior at Marshall High School in Falls Church is confident that people willing to shell out $225 for a doggie trench coat from Burberry will be more than happy to drop a few extra bucks for her gourmet dog treats.
Early this year, she launched Casey's Canine Cuisine. Corporate headquarters is the Vienna home she shares with her parents, sister, brother, three dogs, five birds and rabbit. Once, sometimes twice, a week -- depending on her lacrosse schedule -- Casey commandeers the family kitchen. Using mother Diane's KitchenAid mixer, she creates savory batches of garlic treats, Chicken Lickers, Beef Barkers and Snickerpoodles. She hand-cuts and frosts each biscuit.
On this rainy March day, two of her taste testers -- Cooper and Tyson -- were weaving between her legs and nudging her hip with their wet noses in search of samples.
"I don't know how they know what I'm doing," she said as she grabbed a couple of biscuits off the rack and tossed them to the dogs.
Casey said she did "a ton of research" before launching her gourmet canine biscuit line. She scoured the Internet and cruised the aisles of PetSmart. Sure, the store sells biscuits, but they weren't very imaginative.
