Racial Slur Gets Imus 2-Week Suspension

This undated photo supplied by NBC shows radio host Don Imus who said Monday, April 9, 2007, he would check his acid tongue after being lambasted for making racially charged comments about the Rutgers University women's basketball team.(AP Photo/NBC) (AP)

Imus' fate could ultimately rest with two of the nation's most prominent media executives: CBS Corp. chief Leslie Moonves and Jeff Zucker, head of NBC Universal.

"He will survive it if he stops apologizing so much," said Michael Harrison, publisher of Talkers. Imus clearly seems under corporate pressure to make amends, but he's nearly reached the point where he is alienating the fans who appreciate his grumpy outrageousness.

Even if he were to be fired, he's likely to land elsewhere in radio, Harrison said.

Julian Bond, chairman of the NAACP board of directors, said it is "past time his employers took him off the air."

Imus was mostly contrite in his appearance with Sharpton, although the activist did not change his opinion that Imus should lose his job. At one point Imus seemed incredulous at Sharpton's suggestion that he might walk away from the incident unscathed.

"Unscathed?" Imus said. "How do you think I'm unscathed by this? Don't you think I'm humiliated?"

___

AP writers Deepti Hajela and Jacques Billeaud contributed to this account.