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Richardson Leads Race To TV Ads

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Friday, April 20, 2007

New Mexico Gov. Bill Richardson will take to the airwaves in Iowa and New Hampshire next week, making him the first Democratic candidate to run television ads in the states that will lead off the presidential caucus and primary calendar.

"This is an effective way to reinforce the governor's extraordinary record," Richardson spokesman Pahl Shipley said of the commercials. "But the ads are just part of the strategy -- the biggest piece is campaigning town to town, meeting people and earning votes in person."

The 30- and 60-second spots were produced by Murphy Putnam Media and are meant to introduce Richardson to voters in two of the most critical states in the nomination fight. The shorter ad details Richardson's rationale for running and outlines his plans for moving forward in Iraq; the 60-second spot highlights his record as governor.

Richardson, who has been governor since 2002, has a ways to go to be competitive in either state. Polling shows him trailing Sen. Hillary Rodham Clinton (N.Y.), Sen. Barack Obama (Ill.) and former senator John Edwards (N.C.) by double digits.

A strong showing in both the Iowa caucuses and the New Hampshire primary is considered crucial to Richardson's chances of competing with the big three for the nomination. Without a win, place or show in Iowa, it's difficult to imagine a scenario in which Richardson builds enough grass-roots and financial momentum to compete in the huge primary battle developing for Feb. 5, 2008, which will include states such as California, Texas and New York.

--Chris Cillizza

Dean's Ex-Aide Joins Edwards

Joe Trippi, who ran Howard Dean's insurgent presidential campaign in 2004, announced yesterday that he is joining John Edwards's team.

As a senior adviser and key member of the media team, Trippi will work closely with David Bonior, the former senator's campaign manager.

In a blog post on http://www.johnedwards.com, Trippi wrote: I really thought that the 2004 presidential campaign would be the last I would be involved in. Too much is at stake to give anything less than everything we've got."


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