NTT DoCoMo adds motion-sensitive gaming to cell phones
Monday, April 23, 2007; 10:32 AM
In a boxing game users can throw punches or duck, and their movements are picked up by the phone's camera. In another game, the phone can be tilted in different directions to guide an on-screen ball through a maze.
"Traditionally in trains youngsters would be staring down at their phones playing games but that is going to change dramatically," said Takeshi Natsuno, senior vice president of NTT DoCoMo and managing director of its multimedia services department. He was speaking on Monday at a Tokyo news conference held to unveil the phones, raising the prospect of people on trains getting much more animated as they attempt to respond to on-screen challengers.
The new phones, all of which are WCDMA (wideband code division multiple access) 3G handsets, will go on sale in Japan in May and June. They won't be available in other countries.
To be sure, the cell phones aren't nearly as reactive as the Wii console but they are likely to become more so as technology improves.
The gaming handsets are made by Mitsubishi Electric Co. Ltd., Matsushita Electric Industrial Co. Ltd. (Panasonic) and Sharp Corp. and with two other models make up the first five in the carrier's 904i-series of phones.
With the new range NTT DoCoMo is hoping to hit back at its competitors and recover some of the ground lost since the introduction of cell phone number portability in Japan last year.
"DoCoMo is going to take the offensive," said Natsuno. "We are going to offer various things that cannot be mimicked by the other operators."
Alongside the motion-sensitive gaming, NTT DoCoMo will launch an all-you-can-eat music download service with Napster, that allows users to download and listen to any music available though the Japanese version of the Napster portal. Users will also be able to get a second phone line and e-mail address on a phone for ¥ 945 per month (about $8).