The 'Big Sister' Mash-Up Maker's New Account

[Laughs.] A lot of business opportunities have opened up since the Hillary video, and I can't really talk about them. Let's just say I'm weighing my options. But this is a one-time deal with Avaaz. They commissioned me to do this video. I've been following this scandal at the World Bank. I'm not a fan of Wolfowitz . . .

Kinda figured that from the inclusion of the infamous comb-spitting episode . . .

Right. I'm not a fan of Wolfowitz. I thought it was outrageous when he was appointed as president of the bank, especially because of his role as one of the architects of the Iraq war. . . . He's been on this anti-corruption campaign and meanwhile . . . I think the mission of the World Bank -- helping poor nations -- is too important to be run by a hypocrite.

So Wolfowitz as Michael, the Steve Carell character from "The Office"?

It's fitting, I thought. Michael is an incompetent, bumbling, annoying boss. Wolfowitz is an incompetent, bumbling, annoying boss.

So what do you think makes an effective viral political mash-up?

There's no magic formula, really.

Is it kind of like making a political television ad?

Well, there are less restraints when you make a viral ad, at least the way I've made them. I didn't have to answer to the campaign, or the candidate, or the media firm that's handling the candidate. It's just my own sensibility. But what makes an effective mash-up depends a lot on timing and luck. Having said that, I think it helps to pick a topic that a lot of people are interested in and visualize it in a way that crystallizes what everybody's been thinking but haven't said out loud. All I really did with the Big Sister and now "The Bank" is say something publicly that people are saying privately.

Hillary as Big Sister. Wolfowitz as Michael. What's next -- Obama? Gonzales? Dubya?

We'll see, we'll see. This won't be the last you'll hear from me.