New Toys Read Brain Waves

NeuroSky worker Cynthia Lee wears one of their head sets at NeuroSky headquarters in San Jose, Calif., Tuesday, March 27, 2007. The startup company aims to add more realistic elements to video games by using brain wave-reading technology to help game developers make gaming more realistic. (AP Photo/Paul Sakuma) (Paul Sakuma - AP)

The husband-and-wife team behind CyberLearning Technology LLC took the opposite approach. The San Marcos-based startup targets doctors, therapists and parents of adolescents with autism, impulse control problems and other pervasive developmental disorders.

CyberLearning is already selling the SmartBrain Technologies system for the original PlayStation, PS2 and original Xbox, and it will soon work with the PlayStation 3 and Xbox 360. The EEG- and EMG-based biofeedback system costs about $600, not including the game console or video games.

Kids who play the race car video game "Gran Turismo" with the SmartBrain system can only reach maximum speed when they're focused. If attention wanes or players become impulsive or anxious, cars slow to a chug.

CyberLearning has sold more than 1,500 systems since early 2005. The company hopes to reach adolescents already being treated for behavior disorders. But co-founder Lindsay Greco said the budding niche is unpredictable.

"Our biggest struggle is to find the target market," said Greco, who has run treatment programs for children with attention difficulties since the 1980s. "We're finding that parents are using this to improve their own recall and focus. We have executives who use it to improve their memory, even their golf."

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On the Net:

NeuroSky Inc.: http://www.neurosky.com

Emotiv Systems Inc.: http://www.emotiv.com

CyberLearning Technology LLC: http://www.smartbraingames.com