Edwards Ads Take Aim At Veto

By Politics
Wednesday, May 2, 2007

Former senator John Edwards (D-N.C.) is launching the first television ads for his presidential campaign to coincide with President Bush's veto of the Iraq funding bill.

The ad, which will run in the D.C. media market, is aimed at sending a message to Congress as it considers the next steps on the war. In the ad, nine people are featured protesting the Bush administration's handling of the war in Iraq and asking Congress to stand up to the commander in chief.

"President Bush isn't listening to us," says one.

Another advises: "Don't back down to President Bush."

"Send him the same bill again and again," a third says.

Edwards appears in the ad only at its conclusion to offer the required tagline: "I'm John Edwards, and I approved this message."

The Edwards campaign refused to release the amount being spent on the ads, but they will run in the D.C. market on both broadcast and cable at a "strong buy" level, according to spokesman Eric Schultz.

There is also a major online component to the effort, in which users will be allowed to incorporate their own message to Congress and Bush into the ad and post them on both Edwards's presidential Web site and YouTube.

-- Chris Cillizza

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