Watchdog Group Slams Google on Privacy

Exhibitors of the Google company work on laptop computers in front of an illuminated sign of the Google logo at the industrial fair Hannover Messe in Hanover, Germany,in this April 17, 2007 file photo. Google Inc.'s privacy practices are the worst among the Internet's top destinations, according to a watchdog group seeking to intensify the recent focus on how the online search leader handles personal information about its users. In a report released Saturday, June 9, 2007, London-based Privacy International assigned Google its lowest possible grade. The category is reserved for companies with "comprehensive consumer surveillance and entrenched hostility to privacy." (AP Photo/Jens Meyer, file) (Jens Meyer - AP)

Hoping to placate its critics, Google has pledged to begin erasing the information about users' search requests within 18 to 24 months.

The company says its stockpiles data to help its search engine better understand its users so it can deliver more relevant results and advertisements.

As Google becomes more knowledgeable about the people relying on its search engine and other free services, management hopes to develop more tools that recommend activities and other pursuits that might appeal to individual users.

Privacy International is particularly troubled by Google's ability to match data gathered by its search engine with information collected from other services such as e-mail, instant messaging and maps.

"Under the microscope, it turns out that Google is doing much more with our data than we ever imagined," Davies said.

Founded in 1990, Privacy International said it reached its preliminary findings after spending the past six months reviewing Internet privacy practices with the help of about 30 professors, mostly in the United States and United Kingdom. The group plans to update the report in September.

Seven of the Internet companies and Web sites included in Privacy International's analysis received the second lowest grade of "substantial and comprehensive privacy threats." This group included: Time Warner Inc.'s AOL, Apple Inc., Facebook.com, Hi5.com, Reunion.com, Microsoft's Windows Live Space and Yahoo.

None of the companies or sites received Privacy International's top grade, but five rated as "generally privacy-aware." They were: BBC, eBay Inc., Last.fm, LiveJournal.com, and Wikipedia.com.