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Hertz, Avis Plan to Boost Hybrid Fleets
"Obviously we have customers who want them," he said. "And there are other people out there who are interested in purchasing a hybrid but really want to check one out before buying one."
Chee, the automotive analyst, said the rentals offer Toyota Motor Corp. a chance to showcase the Prius, as well as give potential buyers a chance to decide if a hybrid is right for them.
  Hertz Chairman and CEO Mark Frissora poses with a Toyota Prius hybrid car on Thursday, June 14, 2007 in New York. Hertz, the world's biggest general use car rental brand, announced that it is adding hybrid vehicles to its fleet. (AP Photo/Mark Lennihan) (Mark Lennihan - AP) Special Report
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"I do think it's a risky move for Toyota, because what they're saying is: 'Here's the car, here's how it drives, we stand by our power train, and we think it'll win people over,'" Chee said.
"It shows Toyota's confidence that it'll win over fans when they don't have to buy it."
Enterprise Rent-A-Car also operates a fleet of more than 3,000 hybrid vehicles, in addition to 41,000 flex-fuel cars and light trucks that can run on ethanol-based fuel, the company said.
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On the Net:
Hertz Global Holdings Inc.: http:/
Avis Budget Group Inc.: http:/
Enterprise Rent-A-Car: http:/
