Hillary Clinton Rides 'Sopranos' Coattails in Video Spoof of Finale
Wednesday, June 20, 2007
Hillary as a Soprano . . .
In announcing the winning tune of her month-long online contest to pick a campaign song, Sen. Hillary Clinton, not exactly Mrs. Hip in the pop culture department, released a video on her Web site yesterday. But never mind the winning song, Celine Dion's "You and I." (We had another suggested song.) Let's dish about that much-dished-about video, starring none other than Mr. and Mrs. Clinton.
Hillary walks into the Mount Kisco diner in Westchester, N.Y., and takes a seat. Seconds later in comes Bill, dressed in a short-sleeved, untucked shirt. "No onion rings?" Bill asks when he sees that his wife has ordered a bowl of carrots. "I'm looking out for you," replies Hillary, who peruses the diner's jukebox selections, the same tunes voted on by her campaign supporters. Tina Turner's "The Best." KT Tunstall's "Suddenly I See." Smash Mouth's "I'm a Believer." Bill says he thinks Smash Mouth will win. "We'll see," Hillary says.
Then the camera fades to black.
Everything in the video -- Chelsea parallel-parking outside, Journey's "Don't Stop Believing" playing in the background -- is right out of "The Sopranos" finale. Even Vincent Curatola, who played John "Johnny Sack" Sacramoni on the HBO show, makes a cameo. Folks at HBO said they had nothing to do with it.
"It's fun, it's lighthearted, it shows another side of her," Peter Daou, Clinton's online director, said of the video. It was produced by Mandy Grunwald, Clinton's longtime media consultant, with the help of advertising wizards Jimmy Siegel and Dan Levinson, whose previous clientele includes corporate giants Pepsi and Visa.
Yesterday's video was the third in a series that aims to prove that Hillary has a sense of a humor, especially about herself.
On May 16, she kicked off her campaign song contest with a YouTube video titled "I Need Your Advice." At the end of the spot, she said, "Whatever song you choose, though, I make you this solemn and sacred promise: I won't sing it in public." Then it cut to the famed video of Clinton singing the national anthem off-key. A week later, she posted another YouTube video, this time highlighting some of the negative responses that she's gotten for her campaign song contest. She said, in her trademark serious-with-a-smile tone, "I'm so gratified that all of you thought this was such a wonderful idea," and showed some of the video comments from YouTube users.
"This is ridiculous."
"Are you kidding me?"