Release of iPhone Has Industry Abuzz

Jeff Gamet, from the Internet magazine, The Mac Observer, looks at the new Apple iPhone at MacWorld Conference and Expo in San Francisco, in this Jan. 10, 2007 file photo. The hype around Apple Inc.'s upcoming iPhone is abundantly clear. But how the iPhone will leave its historical mark after June 29 is yet to be seen. (AP Photo/Paul Sakuma, file) (Paul Sakuma - AP)

Stillman says the best iPhone features appear to be the simple access to Google Inc.'s online maps and route directions and the intuitive user interface, which allows for easy scrolling through a contact list, fast searches through photo albums and quick callback for missed calls and recently dialed numbers.

Also, instead of just listening to voicemail in the order received, Apple has created what it calls "visual voicemail" for iPhone, an innovative way to see the list of voice messages so users can quickly choose the one they want to hear.

"The software is going to sell this phone _ it's going to be so easy and obvious and will correct a lot of problems in other phones," said Stillman, who was waiting for Apple's flagship retail store in San Francisco to open Friday morning to do some shopping. "Other phones _ even BlackBerrys _ can do a million things but you can't figure out how to do anything on them."

With its iPod players and Macintosh computers, Apple has already cemented a reputation for making products that are intuitive and easy to use. Other electronics makers have admitted that the Cupertino-based company has set the bar there for those product categories.

Now Apple is promoting how easy it is to surf the Web on the iPhone.

Accessing the Web from a cell phone has improved over the years as carriers have installed faster data networks, but the experience of surfing the Internet, or completing tasks like pulling up Google Maps is still not as easy as it should be, Gartenberg said.

Not many cell phones are designed to serve up the whole Web. The underlying operating system either doesn't support it, or cellular carriers have limited the access.

But cell phone makers are increasingly indicating that they want to improve the user experience and not just their hardware designs, said Jon von Tetzchner, chief executive of Opera Software ASA, a Norwegian maker of a Web browser that has versions designed for use on mobile devices.

"Apple is lifting expectations on what you can get," von Tetzchner said. "Anyone competing with them will have to match it."

The proof will come once the iPhone gets into users' hands.

The all-touch-screen device, which lacks a button keyboard, will force users to get accustomed to typing messages on a virtual keyboard instead of regular buttons.

The fact that it will be using a slower 2.5-generation network instead of a 3-G network might also hamper the experience of data transfers or Web access, though Gartenberg noted that it's not just the bandwidth that matters, but how well the handset's software is designed to optimize the use of the bandwidth.

Many people are already clamoring for the gadget. More than 1 million people have signed up with Apple and AT&T for more information.

Not everyone will be lining up, though, when the phones are made available Friday at 6 p.m. local time for each time zone.

San Francisco network administrator Scott Buzzard, 31, says he's not tempted to trade in his Motorola Q _ a smart phone that the iPhone will be competing with _ anytime soon. He says the iPhone's price is too high, and Apple is inexperienced in the cellular market. His biggest worry is the touch screen and the software that underpins it.

"It looks cool and Apple has historically made great products, but the iPhone sounds too robust for its capacity _ they're packing too much into a phone," Buzzard said while shopping at the CompUSA store in San Francisco. "I don't want to be the early adopter on an untested product."

___

AP Technology Writer Rachel Konrad in San Francisco contributed to this report.