NFL Europa Folds After 16 Years
Friday, June 29, 2007; 10:25 AM
FRANKFURT, Germany -- The NFL folded its development league in Europe after 16 years on Friday, calling the decision a sound business move that will allow for a stronger international focus on regular-season games outside the United States.
The announcement came less than a week after the Hamburg Sea Devils beat the Frankfurt Galaxy 37-28 in the World Bowl title game in Frankfurt before a crowd of 48,125. Five of the league's six teams are based in Germany, with the other in Amsterdam, Netherlands.
A statement on the German-language edition of the NFL's Web site said the NFL decided to concentrate its "strategies and resources" on regular-season games outside the United States in an effort to reach as many people as possible.
"We thank our fans for the great support in the past years," NFL commissioner Roger Goodell was quoted as saying.
Goodell said it was time to develop a new international strategy, terming the move to fold NFL Europa the "best business decision." The league reportedly was losing about $30 million a season.
"From now on we will focus on regular-season games and use new technologies to make NFL more popular worldwide," he said.
NFL team owners decided in October to play up to two regular-season games outside the United States. The first such game is Oct. 28 in London between the Miami Dolphins and the New York Giants.
The league began in 1991 as the World League of American Football, with 10 teams from the United States and Europe, spreading from Scotland to Spain. After closing for two seasons in 1993 and 1994, the league returned with six European teams and retained the same format until the end.
The league was used by NFL teams to test young talent and produced players such as quarterback Kurt Warner, who led the St. Louis Rams to the 2000 Super Bowl championship and won two NFL Most Valuable Player awards; Carolina Panthers quarterback Jake Delhomme; and star Indianapolis Colts kicker Adam Vinatieri.
NFL Europa managing director Uwe Bergheim said the league had succeeded in establishing a fan base for football in important European markets.
"Despite the great support of fans, business partners and the cities where we were active, we decided that it was time to change the strategy," Bergheim said.
The league began in 1991. Five of its six teams were based in Germany, with the Amsterdam Admirals completing the field.