A Man Who Wants SUVs to Get More R-E-S-P-E-C-T
Ron DeFore is the spokesman for SUV Owners of America, a consumer group funded by the auto industry. Noble slogan: "Standing up for SUV, pickup and van owners of America." He is also a founding partner of Strat@comm, a public relations firm whose clients have included Chrysler and Ford.
With two bills circulating in Congress that would raise fuel economy standards (a stringent plan approved by the Senate and a less aggressive one introduced June 27 in the House), we decided to ask DeFore for his thoughts on hybrids, human nature and how SUV owners don't understand the impending threat on their way of life.
-- Monica Hesse
Have you ever seen "Thank You for Smoking," about the loathed Mod Squad of spokesmen from the tobacco, alcohol and firearms industries?
I've joked about that to people. But the big difference is that the main character in that movie is defending a product that is known to kill you if used exactly as directed. SUVs don't kill people if used as directed.
So you've never had anyone egg your house?
Key your car?