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All the News That Seemed Unfit to Print
WWN editors Eddie Clontz, left, and Sal Ivone in 1992. "It was electrifying," Ivone recalls. "Every day you'd go into the office and somebody would make you scream with laughter."
(Weekly World News)
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Eddie Clontz kept telling writers: You've got to give people a reason to believe. To do that, Berger says, they would write their weirdest stories in a very straight, just-the-facts-ma'am style. And they'd quote experts explaining how this strange event could occur. Sometimes the experts actually existed.
"I remember a story about a guy who went on a diet, and he got so hungry that he chased a dwarf down the street with a hatchet because he mistook the dwarf for a chicken," Berger recalls. "I'm pretty sure I wrote that story."
He's also pretty sure it was totally fictitious. But it had to seem true.
"We would explain to people how it was possible that a guy could get so hungry that he'd mistake a dwarf for a chicken," Berger says. "We'd interview a psychiatrist about it and quote him. And if we couldn't find one, we'd 'find' one."
WWN writers quoted sources identified as "a baffled scientist" so often they started joking about a institution called the Academy of Baffled Scientists.
In their quest to make fake news seem real, WWN's writers found an unexpected ally -- reality. The real news reported in real newspapers in those days frequently rivaled anything that WWN writers could concoct. For instance:
Americans elected a president who'd once co-starred in a movie with a chimpanzee. Rich women hired "surrogate mothers" to bear their children. The Soviet Union suddenly dropped dead. Scientists invented a magic pill that gave men erections. California cultists committed suicide, believing that the Hale-Bopp comet would carry them to heaven. Lurid details of a president's sex life were released in an official government document. Religious fanatics hijacked airplanes and flew them into buildings. Arnold Schwarzenegger was elected governor of California. Scientists studying DNA revealed that humans were 98.6 percent genetically identical to chimpanzees.
And on and on. Reality was getting so weird, it was tough for the folks at WWN to keep up. But they gave it their best shot.
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BUTTERFLY MAN
INVENTS HUNGRY
SPACE ALIEN!


