At Super Bowl, Fox to Blitz Celebrity Arrivals

By Lisa de Moraes
Friday, August 17, 2007

Next year's Super Bowl will have a red carpet for arriving celebrities. And Ryan Seacrest will be there to cover it.

The "American Idol" host will be master of ceremonies at the game in early February, emceeing the halftime show and all entertainment aspects of the hours-long pregame blah blah. Not coincidentally, the 2008 game airs on "Idol" network Fox.

Fox Sports Chairman David Hill "wanted to have a big emphasis" on pregame celebrity arrivals, music acts, etc., Fox Sports spokesman Dan Bell told The TV Column.

"This year we're making a big push to try and work with the NFL to make sure we know when [celebrities] are coming and to just make it much more of a bigger portion of pregame coverage," Bell explained. "In the past we had dipped into this area, but this is probably the first time it'll be a more conscious effort to cover the celebrity scene and the parties -- much more so than in the past."

Seacrest, who by then will be up and running again with the next edition of "Idol," the country's most-watched series, "is the perfect choice to serve in this role," Bell added. "We're happy to have him."

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CBS may be swinging for the fences this coming TV season with new series like "Viva Laughlin," "Moonlight" and "Swingtown," but it's also working on some shows that better fit into its tried-and-true mold.

Like a new one-hour action drama from Jerry Bruckheimer -- the guy who's already producing about two nights' worth of the network's lineup, including all three "CSI's," "Amazing Race," "Cold Case" and "Without a Trace."

This one's about a bunch of treasure hunters whose leader is a former Navy SEAL turned archaeologist.

(Here's a good place to mention that Bruckheimer was producer of the flick "National Treasure," about a guy hunting for treasure hidden by the Founding Fathers of the United States.)

Bruckheimer has teamed up with the creators of the miniseries "Sleeper Cell" on the new project.

Bruckheimer has had some TV series misses, but most of them seem to happen at other networks -- NBC's "E-Ring," Fox's "Justice" and the WB's "Just Legal" come to mind. Bruckheimer and CBS just seem to go together like ham and eggs.

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