Everywhere you look these days, the functional is getting a coat of froufrou. Let's call it cutility. Keys, hammers, door knockers, even Swiss Army knives are no longer dull, straightforward, undecorated things. They are gussied up with polka dots, flowers or Disney characters to reflect the owne... -
Frills Follow Function In New Marketing Tools
Everywhere you look these days, the functional is getting a coat of froufrou. Let's call it cutility. Keys, hammers, door knockers, even Swiss Army knives are no longer dull, straightforward, undecorated things. They are gussied up with polka dots, flowers or Disney characters to reflect the owne...-
By Linton Weeks