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You Can Take It With You: Marketing to Those on the Go

First there was Yoplait's Go-Gurt, which sort of made sense -- sometimes you want calcium but can't spare time for a sit-down nosh. Skippy's Squeeze Stix were weirder, but we understood it: Peanut butter in a tube is basically just the traveler's take on PB on a spoon.
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By Monica Hesse