Halo 3 Takes Toll on Workforce
Wednesday, September 26, 2007
Call it the Halo holiday, or the Halo bug.
Some gamers are going to be a little sleepy this week at work or school, if they show up at all. With yesterday's release of Halo 3, the highly anticipated video game for the Xbox 360 console, many gamers are taking some personal time.
"In my group of friends, we're all taking the day off," said one Halo fan waiting in line late Monday night at a GameStop store in Rockville.
Like many game stores, GameStop opened at midnight yesterday to let some diehard fans get their hands on the first copies. The raucous event drew a hundred or so gamers -- and a small group of savvy local businesses marketing to the young male demographic. A nearby pizza restaurant sent a stack of free pies; a man in a nun costume passed out fliers for his Halloween shop, which just opened in a neighboring shopping center.
Microsoft's online service for the Xbox 360 was loaded up with Halo 3 players looking for a match yesterday morning. On gamer blogs, meanwhile, Halo 3's packaging had already generated some complaints. A fastener holding the game disc inside Halo 3's metal case didn't hold the disc in place for some early customers. As a result, some gamers reported that their discs came out scuffed. Microsoft says it will replace any scratched discs.
A government tech worker, Mark, who spoke on condition that he be identified only by his first name, said that he might not be going into the office yesterday.
Working from home?
"I wouldn't say I'll be 'working,' " he shrugged, with a wry smile.
Some local workers won't have to skip out on the office to play the game. At some companies that offer video games as a break room activity, Halo 3 was pre-ordered months ago. The Motley Fool, the Alexandria investment advisory firm, is expecting its copy of the game to arrive from Amazon.com soon. Same for Platinum Solutions, a Reston software consulting firm.
It's not just the tech guys who might be in short supply this week. Farther back in the GameStop line, Brian, a government economic analyst, was wondering about the wisdom of Microsoft spending more $10 million to promote Halo 3.
"All these people were going to buy the game anyway," he said. "I have no idea how they're going to get $10 million more in revenue. I have to hope that their marketing people know something I don't."
Brian said he and his college friends in Indiana were taking the day off to play the game together online.