A Changed Man

"Hearts were broken," says Seth Kaplan of the Conservation Law Foundation. "That's the best way I can put it. And when someone is an unexpected advocate, like Romney was, it builds up your hopes and breaks your heart even more."

Most trace the turning point to the elections of 2004, when Romney backed a slate of Republican candidates, hoping to loosen the Democratic hold on the state legislature. When the GOP gained not a single seat, he seemed to abandon interest in a second term and set his sights on a run for the presidency.

That's not to say he gave up on the governor's job; in 2006, for example, he signed into law an ambitious health insurance bill that mandated coverage for all Massachusetts residents by July of this year. But he began traveling regularly outside the state for campaign-like, get-to-know-me appearances, more than 100 trips in 2005 and 2006, the Boston Globe reported. He stopped selling Massachusetts and started to make it the butt of jokes, telling out-of-state audiences that his job made him feel like "a cattle rancher at a vegetarian convention."

Even some members of the business community were let down.

"Everyone knew that rebuilding the economy here would be 40 miles of hard road, and Mitt bailed out after five miles," says Howard Anderson, a professor of business at MIT and a longtime investor in Bain Capital who has known Romney for years. "At some point, we in the venture capital community became skeptics, and that eventually turned into rampant cynicism."

Anderson has nothing but praise for Romney's performance as Bain CEO, describing him as a smart, consensus-building leader with terrific judgment, a man of integrity who was exceptionally generous to partners. Squaring Romney the executive with Romney the politician is something Anderson has never been able to do.

"It's as though he's let the market dictate his ideology, which is something no one who knew him in the private sector ever saw coming. Not a hint."

The Real Romney?

Romney's supporters acknowledge that he moved to the right during his years as governor, but they think the distance he traveled is no further than that of other great politicians. (Reagan, once a Democrat, is mentioned often.) They stress his competence, intelligence and leadership skills as well as his talent as a fiscal manager. His campaign says that when he took office, Massachusetts faced a deficit of $3 billion and when he left, it had a surplus.

"The people of Massachusetts will remember Mitt Romney as a person who came into office during a financial emergency, balanced the budget without raising taxes and found a way to get health insurance to all our citizens without a government takeover," writes Fehrnstrom, still Romney's spokesman, in an e-mail.

Whether Romney's rapid journey rightward will matter in the election isn't clear. In the town of Aiken (town motto: "Character counts"), what you hear is a lot of skepticism about Mormonism, still Romney's most problematic sale. And many who say that a person who came late to the anti-abortion camp can't be trusted to stay there.

"If he changed his mind once, he could change it again," says Gene Hawkins, a private investigator, who was visiting a gun store during his lunch break. "If he's indecisive about that, what else might he be indecisive about?"

Among those who came to Romney's event, few seemed bothered by the idea that he'd run for his only other job in public office as a very different candidate. In a state so dominated by Democrats, how else was he supposed to win? And perhaps his willingness to rethink his stands, these people said, is evidence of a comforting kind of honesty.

"It takes a real man to admit he's wrong, but he's changed his mind and he tells you why," says Skipper Perry, Aiken's local representative to the state legislature. "I don't look at it as flip-flopping so much as soul-searching."

What liberal activists from the home state remember, however, is a governor who presented a thoroughly convincing persona in 2002 and effectively abandoned it two years later. Which is the real Romney, they ask?

Some think he was feigning his moderation then and is revealing his true self now. But it's a safe bet that Romney would have passed a lie detector test in both incarnations. And that speaks to his consummate skills as a salesman, the best of whom believe so deeply in their product that they internalize its merits -- which is why they never sound like they're selling.