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Rock Radio's Hard Place In Washington
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In other local radio ratings news:
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¿ News/talk station WMAL (630 AM), the home of Rush Limbaugh and Chris Core, saw a big jump during the summer, more than doubling its audience among older adults (from 1.2 percent to 2.6 percent) since the spring. Its overall average (4.3 percent) was its second highest in six years; morning hosts Andy Parks and Fred Grandy equaled their highest share over that span. "People in the Washington area are very tuned into the political process, and our hosts are talking about the issues that have a direct impact on our community," said Chris Berry, WMAL's president.
¿ News-and-traffic WTOP (103.5 and 103.9 FM) continued to dominate morning drive time, radio's most competitive time period. It is decisively beating its runners-up, popular syndicated DJs Steve Harvey (WHUR, 96.3 FM) and Tom Joyner (WMMJ, 102.3 FM).
¿ Another news/talk station, WTWP (1500 AM, 107.7 FM), which carried programming supplied by The Washington Post, went down almost without a sound. It recorded a share of just 0.7 (22nd overall) before owner Bonneville International Corp. switched to syndicated talk programs and renamed the station "3WT" last month.


