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Apple in a Fight for Rights to TV Shows
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NBC Universal is the first television company to say it will not let Apple put a price on its shows.
NBC proposed a range of prices and packaging of shows on iTunes from 99 cents to $2.99, said a source close to the talks who spoke on the condition of anonymity because the proposal was confidential. Apple refused. In a press release, Apple said NBC proposed selling some shows for as high as $4.99, which NBC denies.
Who has more to lose in the fight?
"I don't see video as the driving force behind iPod sales," Adam C. Engst, publisher of Apple news Web site Tidbits.com, wrote in an e-mail. "Music is why people buy iPods, and that won't be changing any time soon -- you can't watch TV while jogging or driving."
Bajarin called NBC's move "a mistake."
But NBC Universal spokesman Cory Shields said his company's programs help drive the sales of iPods.
"The iPod is only as good as the content on it," he said.
