WORKING

Your Brandwidth

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If you're tired of being an anonymous cog in the corporate or government wheel, perhaps you'll want to check out today's A Brand You World telesummit.

It's inspired by Tom Peters's 1997 Fast Company article, "The Brand Called You," which promoted the notion that individuals must develop cachet and reputations as carefully as Starbucks and Nike do.

Free seminars will focus on developing a unique career or business, or jazzing it up so you're more of a standout. Sponsored by Reach, a consulting and coaching organization, the event has tracks for entrepreneurs and for employees. (See http://www.personalbrandingsummit.com.)

Among the speakers will be Debbie Weil, a Washington corporate-blogging expert. "If you can write a consistently interesting and informative blog, you brand yourself as someone worth listening to, worth doing business with, worth hiring," she said.

Weil, author of "The Corporate Blogging Book," said her publisher contacted her after reading her blog. Blogs help folks "get found."

She said, "It's a way to control your digital identity." That's a growing part of your brand.

-- Vickie Elmer